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ShopBack is a shopping & discovery platform in APAC. Our mission is simple: We live to create winning shopping experiences for our users and partners alike.
Key Benefits of using ShopBack
Find deals 🔍
Check for discounts and rewards at stores and for Vouchers.
Pay with ease 💳
Buy online or in-store, with e-payment and buy now pay later options.
Get Cashback 🤑
Receive a slice of the commission we earn from our partners.
This landscape is competitive and ever changing.
While there are new platforms introducing new features to improve the shopping journey, there some who are constantly adapting to this vastly fast moving landscape of competition and user’s shopping behaviours in order to win customers.
Why are focusing on this specific problem space now?
ShopBack wants to continue scaling in new markets.
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We need to find a scalable way to educate users on how ShopBack works and would benefit new users, even as we scale.
But user drop off has always been unstable.
While ShopBack has been running for close to 8 years now, in the recent user testing on new users, users exclaimed they found the app confusing and “unsure where to start”.
We had no consistent way to create user education content across different markets. Therefore, there is no controlled way to measure performance or iterate on improvements.
We had no way to understand the user's intention of signing up on ShopBack. Therefore, all users go through the same steps when they sign up on ShopBack, even when it is irrelevant to their intent.
Such as collecting users' intent to show relevant flows dynamically (i.e., preferences poll), introducing different functionality of the app upfront in a fixed, linear way (i.e., bottom sheet and popover), and motivating discovery of the different app features progressively (i.e., progress bar).