How I played a part in this project

During this period of my career, I was a product designer supporting the financial services product team. For this project in particular, I worked closely with the following individuals to ensure I understood the current challenges and constraints of this change, which would in turn ensure a smooth rollout of this new visual upgrade:

• Assigned Product Manager
• Assigned Engineers
• Marketing Lead
• Earn More team’s product designer
• Lead marketing designer

Background & Challenge

Current Payment rewards scratch cards need to be differentiated in comparison to the Earn More Team's (another ShopBack feature team) scratch cards.

As we are updating our scratch card and loyalty UI components, we are taking this opportunity to ensure all scratch cards are considered and accounted for while implementing this change. The updates apply to all markets.

Considerations

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For the user, how might we ensure users are able to identify which scratch cards are tied to a specific feature/reward?

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• While on the grander scheme of things, our brand style of scratch cards should not be drastically different.
• How might we ensure users are able to identify that these scratch cards are payment reward specific?