Background

• Sole designer: During my 3 years at Beam, I had the opportunity and honour to be the sole creator for all the Beam related assets on my tiny desk. I reported to the CMO directly and we’re a marketing team of two. From physical prints to online asset, all the things I have designed have made its way to all 5 different markets. Think about the ultimate generalist. That’s who I was at Beam.
• Worked with multi-market and multi-stakeholders: I have coordinated work with multiple stakeholders from different markets throughout my time at Beam. From Policy, HR, Community managers, product team and even co-founders, I understood the importance of clear and open communication especially working with different timezones and managing business goal vs user needs, even as a visual designer.

Things I have worked on

Social media post

Here are some example of Safety badges and marketing post on why ride with Beam

Illustration library

I created the foundations of the illustration style and library on Figma which i share closely with the product designer at that time. The illustrations are widely used everywhere and can still be found in the current website. (Talk about scalability & longevity!)

Physical print design/decal on vehicle and for events

In markets like Australia and New Zealand, we have an safety event that we will always host to get new users and local representatives to try out our vehicles and understand how to ride safely on them. I was tasked to proposed such collaterals and work with local community manager to design for such events.

Photography assistance and direction

When we roll out new vehicles/features, sometimes I get the opportunity to assist in photoshoots of the vehicles!

EOI (expression of interest) proposals